The fast alternative to traditional B2B market research

Insights from real target buyers (ICPs) in under 48 hours.

One platform for message tests, ICP surveys and brand tracking for B2B tech marketers.

Use it to:
• Understand your buyer pain points and priorities (target customer surveys)
• Test if your messaging resonates with ICPs (message testing)
• Measure brand awareness, preference and perception (brand tracking surveys)
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The only B2B market research tool with on-demand responses in 48 hrs from verified humans, not synthetic data and LLM fantasy.
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B2B marketing leaders at 1,872 B2B SaaS companies use Wynter, including:

Paddle validated their new strategic direction using Wynter.

Source

Over 40% increase in conversion rates of demo and home page.

Source

Databook found the perfect category and grew their inbound leads by 10x

Source

We deliver qualitative insights from your target customers

Wynter is the right fit for you when you're wondering what your ICP pain points are, how to best market to them, and how to get to messaging that really resonates with them.

You should choose Wynter if you care about:
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• Speed of insights. Tests and surveys completed in under 48 hrs.
• Vetted B2B participants. We deliver the verified audiences, access to specific roles/personas.
• Self-serve platform. Launch research on-demand with a few clicks. Instant TL;DR summaries for all research.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Unlock ICP insights

Understand what your target customers really need and want, so you can communicate better.

Stay ahead of market changes

Get a continuous pulse on what the market thinks and wants, so you can quickly adapt.

Stop guessing about your brand

Track brand awareness, preference and perception among your ideal target buyers.

Access to 70k+ verified B2B professionals, LinkedIn-verified identities

Get rich, qualitative intel straight from your target customers.
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Wynter gives you access to its proprietary network of 70,000+ B2B professionals. Target by job title/industry/company size.

Every participant's identity is verified through LinkedIn and their corporate email.

Browse audiences

How we build audiences

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
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Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
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B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

Brand tracking surveys for B2B

Prove your brand marketing works

Most marketers don't lose their budget (or job) because of bad creative or campaigns. They lose it because they can't prove it worked.

Wynter makes it easy to track brand awareness, preference and perception. Get insights on your brand health on a quarterly or semi-annual basis.

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Are your target customers increasingly aware you exist?

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Are you getting into more consideration sets?

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Are you becoming more preferred brand among your ICPs?

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Do prospects actually see you the way you want to be seen?

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How do they see you vs your competitors?

ICP and market research surveys for B2B

Know what your target market needs, so you can market to them better

Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.

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Identify your target customers' big important pain points

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Find out what triggers them to go look for solutions

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Learn how they buy, their internal workflows

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Discover what non-obvious channels they use to explore solutions

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Know what they think of your brand vs competitors

B2B message testing

Learn how your messaging is resonating with your target customers

Discover what they need to hear to convert.

Appcues improved their visit to signup conversion rate by 73% after message testing. Cognism boosted visit to demo booking
conversion rates over 40%.
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‍The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:‍

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Clarity

Explain your product so target customers get it.

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Relevance

Make the ideal customer feel it's for them.

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Value

Increase both motivation to take action and willingness to pay.

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Differentiation

Explain why choose you over alternatives.

Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.

Additional ways to use Wynter

You can get target customer insights in multiple other ways:

1:1 interviews

Interview your target customers about anything.

Read

Pricing page tests

Do your target customer get your pricing? See the value?

Read

Brand research

Brand awareness and preference among category buyers.

Read

Preference tests

A vs B vs C - which works best for your ICPs? Let them vote.

Read

Alternatives to Wynter

Wynter is the right choice when you value:
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• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)

Alternatives:

Market research agencies

Panel companies

User testing platforms

These marketers use Wynter to get their B2B insights

Launch your test or survey in the next couple of minutes.

Sign up now

Book a demo

Roy Povarchik

Director of Growth

Lunar.dev

The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.

Kyle Coleman

CMO

Copy.ai

I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.