Original research studies by Wynter
We survey verified marketing, product, and revenue leaders on what they actually do and what's going on inside mid-market to large B2B enterprises. All studies shared with you, free.
We survey verified marketing, product, and revenue leaders on what they actually do and what's going on inside mid-market to large B2B enterprises. All studies shared with you, free.
100 B2B SaaS marketing leaders choosing between vendors reveal how they perceive differentiation.
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June 2026 · 100 marketing leaders
100 Directors, VPs, and Heads of Marketing on AI cuts, shadow AI, and the leaders who don't use AI themselves.
Read study →May 2026 · 100 marketing leaders
101 PMMs on battlecards that expire in 90 days, sales freestyling, and LLMs replacing dedicated CI tools.
Read study →May 2026 · 101 PMMs
50 VPs and CEOs on the #1 pricing regret (underpricing), why nobody owns pricing, and how 90% let competitors set their pricing.
Read study →April 2026 · 50 leaders
101 CMOs on how AI replaced Google for vendor discovery, peer communities as the real buyer's guide, and GEO/AEO budget lines.
Read study →February 2026 · 101 CMOs
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